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Technology / 2 weeks ago

Italy stamps its global brand authority as luxury and industrial icons hold firm

Italy’s top 40 brands are valued at $121.1 billion, with more than half showing growth in the past year despite a challenging global environment, according to the latest Kantar BrandZ Most Valuable Italian Brands 2025 ranking. Italy’s top 40 brands are valued at $121.1 billion, with more than half showing growth in the past year despite a challenging global environment, according to the latest Kantar BrandZ Most Valuable Italian Brands 2025 ranking. At the top of the list sits Gucci, with a brand value of nearly $17 billion, reaffirming its leadership in Italian luxury. Not far behind is Enel (electric-utility powerhouse) at $15.4 billion and Ferrari at $14 billion, marking 38% year-on-year, underlining the power of automotive luxury tied to heritage.

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