Synthetic wigs rarely make headlines, yet they are becoming one of the clearest signals of how the global beauty trade is shifting. Behind everyday fashion choices sits a tightly connected web of factories, exporters, online marketplaces, and consumers spread across continents.

In a recent analysis by Insider Monkey, Reddit users' opinions were aggregated to rank countries based on the perceived beauty of their female residents. The rankings were determined by the number of upvotes each location received in relevant Reddit discussions.