Synthetic wigs rarely make headlines, yet they are becoming one of the clearest signals of how the global beauty trade is shifting. Behind everyday fashion choices sits a tightly connected web of factories, exporters, online marketplaces, and consumers spread across continents.

Europe, not the United States, is at the centre of the world’s soft drinks export market. Austria and Germany rank first and second globally by export value, each accounting for nearly a tenth of total global soft drink exports.

From everyday kitchen staples to luxury culinary ingredients, spices remain one of the most globally traded agricultural commodities, quietly underpinning food systems, cultural exchange, and export revenues across Asia, Africa, and Latin America.

Pumpkins may be most famous during Halloween and Thanksgiving, but the global pumpkin trade is now a serious agricultural business shaping export earnings for several countries.

As the festive season approaches, chocolate demand is reaching new heights, solidifying its position as a global holiday favourite.