Global fast-food brands usually come to mind when people think of mass food provision, but new data shared in policy and food security discussions around Davos and the World Economic Forum tells a very different story.

The latest Impactum Insights Brand Image Report shows that Indonesian consumers rely heavily on taste, familiarity, and healthy qualities when deciding what snacks to buy, with no room for overthinking the choice.

When you order a takeout, it may take just 20 minutes to prepare, but it can take over 53 minutes to arrive at your door. In some cases, delivery takes more than 2.5 times longer than cooking, highlighting a problem that extends far beyond impatient customers and cold fries.

You have likely encountered a dish from another country or culture and immediately decided you would never try it because it appeared strange or unappealing.

Pizza is no longer just a staple of Italian cuisine—it’s a universal comfort food, embraced across continents and cultures. Its versatility, ease of customisation, and nostalgic value make it a go-to option for consumers of all ages.