Based on a nationwide consumer survey conducted between September and October 2025, the latest Impactum Insights Brand Image findings reveal an Indonesian drinking water market shaped by two dominant players, a crowded middle, and a long tail struggling with visibility.

The latest Impactum Insights Brand Image Report shows that Indonesian consumers rely heavily on taste, familiarity, and healthy qualities when deciding what snacks to buy, with no room for overthinking the choice.

The central takeaway from the 2025 Banking Consumer Survey in Indonesia, conducted by Impactum Insights, is that consumer perceptions of banks remain strikingly stable, concentrated, and uneven.

World Visualized's exclusive new consumer survey reveals a distinct split in Indonesia’s telecommunications market.

The World Visualized Brand Report highlights the sharp divide between established legacy players and emerging challengers in the Indonesian automotive market.

World Visualized has produced the most comprehensive report on how Indonesians view their internet providers.