According to a 2024 statistic, the tiny Spanish island of Tenerife welcomed a whopping 7.2 million tourists, surpassing Brazil, a country 4,200 times larger, which attracted 6.6 million visitors during the same period. This jaw-dropping contrast begs the question about what makes Tenerife such a tourist magnet. Despite boasting world wonders like the Amazon Rainforest, Iguazu Falls, Christ the Redeemer, and over 7,400 kilometres of coastline, Brazil struggles to fully capitalise on its tourism potential. In contrast, Tenerife, the largest of Spain’s Canary Islands, located off the northwest coast of Africa, thrives as a top global destination.